News

ACast podcasts now supported on Apple News with FlatPlan

December 1, 2023

FlatPlan is pleased to announce a new feature for digital publishers: the integration of Acast podcasts with Apple News. This addition offers a practical way for publishers using Acast for their podcasts to enrich their articles on Apple News with embedded audio content.

Understanding Acast

Acast is a renowned podcast platform that provides hosting, distribution and monetisation services for the likes of The Guardian, Economist, Financial Times and Tortoise. Known for its extensive library of podcasts across various genres, Acast enables creators to reach a wide audience and offers robust analytics and monetisation tools.

The integration with FlatPlan

FlatPlan, the world's leading Apple News distribution service, now allows the embedding of Acast podcasts into Apple News articles. This integration caters to publishers who distribute their podcasts via Acast and wish to enhance their Apple News content with audio. These podcasts can either appear inline within existing articles, or as separate podcast promotion units across all Apple News articles.

Kieran Delaney

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

Are you an existing Apple News publisher?
Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
Looking to integrate Apple News with your media business?
‍Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
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How Apple News turns new readers into podcast listeners

FlatPlan empowers publishers with in-article CTAs that help deliver a multi-channel content strategy.