Subscription publishers

Ready to increase revenue growth on Apple News+?

We help media businesses:

  • Reach wide new audiences for your content
  • Drive loyalty with repeat return readers
  • Maximise revenue paid out by Apple

Boost your bottom line by
increasing Average Active Time

Apple News+ pays publishers a share of revenue based on how much time subscribers spend with their content. FlatPlan helps drive readers into spending a larger proportion of their time with our customers' stories.

How we can help you maximise growth on Apple News.

1.

Reach the right audience

We ensure your stories are optimised and routed to a wide audience of engaged readers. And we extend the life of your strongest content to ensure it works hard to drive growth on Apple News+

2.

Increase engaged time

Apple News+ revenue is allocated based Average Active Time so instead of simply delivering content to the platform we ensure every article drives readers into more content from your publication

3.

Encourage return visits

Our Apple News+ publications are built specifically to maximise reader loyalty. FlatPlan’s unique tools ensure readers return regularly and continue to increase Average Active Time
"FlatPlan has opened up our content to a wide new audience – crucially, without infringing on our day-to-day operations or draining our resource."

Sophie Vokes-Dudgeon

Head of Digital, HELLO!

Reach the right audience.

Reduce months of development work to a no-code solution that works with any CMS. Maximize the effectiveness of your content with tools built to scale audience growth quickly.

Retain your new audience.

Utilise tools to build loyalty from Apple News readers. Easily understand which content attracts the most loyal return visitors.

Build loyal return readers.

Only FlatPlan includes tools to drive subscriber revenue, first-party data capture, website registrations, app downloads and newsletter subscriptions.

White-glove support from Apple News experts.

From launch to refinement to growth, our team of experts is by your side at every step.

Request a demo.

Thank you!

Our team will be in touch soon to discuss how Apple News can grow your readership.

If you're interested in other content aggregators, Press Publish helps publishers reach millions of readers on Flipboard, SmartNews, NewsBreak, Google News and many other platforms.
Oops! Something went wrong while submitting the form. Please check the above for any errors.

Frequently Asked Questions

How will FlatPlan increase our growth on Apple News?

Other solutions simply deliver stories into Apple News+. To us this is only the beginning of the journey. Our software optimises content to maximise reach and our tools work to increase reader loyalty, ensuring audiences return to your content regularly. We structure articles to drive readers into more views and offer strategic advice on platform growth. Our primary focus is ensuring our customers maximise Average Active Time – the metric used by Apple to pay publishers.

How much internal resource does FlatPlan require?

Very little. We handle the planning, design, build, QA and offer continual support. We even help with channel administration. And if you're moving from another tool we'll make the switch hassle-free. To find out how we achieve this book a discovery call with our team and we'll walk you through the ins and outs of FlatPlan delivery.

How much does FlatPlan cost?

Costing for FlatPlan depends on a number of factors, including the volume you publish, the complexity of your Apple News channel and the level of support you require. To receive a customised quote book a discovery call. We'll explain exactly how our costings work and how we'll offer ROI compared to your current solution.

Can I see a sample FlatPlan channel?

Absolutely. If you’re on an Apple device then take a look at The Atlantic – a publication we deliver both Apple News and Apple News+ content for.

Not on an Apple device, or keen to read more about our approach? Take a look at case studies for Hello!, UEFA and Skift.

We're not yet publishing to Apple News+ – how do we apply?

Apple News+ is an invite-only platform, and the Apple team will reach out directly to invite you to publish. In certain instances we can 'pitch' publications for approval. Please get in touch with us to organise a discovery call – we are happy to offer our guidance on how to get accepted.

Still have questions?

Book a discovery call to ask us any questions you may have about Apple News+

Chat with our expert team now.

Book a quick 15 minute call with an Apple News expert and hear how we can supercharge your growth.