Podcast: How publishers can collect first-party data with Apple News

November 14, 2023

Apple News has been around since 2015, and Apple continues to invest in the news platform. So much so, it now reaches around 145 million active readers a month.

But how can publishers get the most out of Apple News? What levers can they pull to drive key commercial goals such as first-party data capture? And how does it offer more stability to publishers compared to social media?

FlatPlan’s no-code solution to Apple News answers these questions. Our expert knowledge of the platforms means we can integrate new publishers quickly. Their channels are then equipped with tools that help reach more readers, nurture them into loyal followers, and drive them back to owned environments.

We covered some of these details when our CEO, Kieran Delaney, spoke to Peter Houston, Media Commentator at Media Voices. In this podcast, you’ll also learn why Apple News is an important platform to deliver content to, how first-party data strategies are leveraged and why news platforms crave a more synergistic relationship with publishers compared to social media.

If you'd like to dive into more information on collecting data from users on Apple News, we covered this in detail recently – Inside Apple News: Drive first-party data.

Listen to the podcast here.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

More resources

Inside Apple News: Boost your signal in the Apple News algorithm with insider techniques

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