November 14, 2023
Apple News has been around since 2015, and Apple continues to invest in the news platform. So much so, it now reaches around 145 million active readers a month.
But how can publishers get the most out of Apple News? What levers can they pull to drive key commercial goals such as first-party data capture? And how does it offer more stability to publishers compared to social media?
FlatPlan’s no-code solution to Apple News answers these questions. Our expert knowledge of the platforms means we can integrate new publishers quickly. Their channels are then equipped with tools that help reach more readers, nurture them into loyal followers, and drive them back to owned environments.
We covered some of these details when our CEO, Kieran Delaney, spoke to Peter Houston, Media Commentator at Media Voices. In this podcast, you’ll also learn why Apple News is an important platform to deliver content to, how first-party data strategies are leveraged and why news platforms crave a more synergistic relationship with publishers compared to social media.
If you'd like to dive into more information on collecting data from users on Apple News, we covered this in detail recently – Inside Apple News: Drive first-party data.
No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.