Apple News+ Food launches bringing thousands of recipes & premium culinary content

For established publishers, an effective audience development strategy is crucial for attracting new readers and building relationships with existing customers. But there's one strategy for reaching potential audiences that is sometimes overlooked by media companies: Apple News.

In this guide, we'll explore: The best paywall examples in the industry - Different monetisation strategies to consider - The economics of paywalls - How to publish premium content on Apple News

We had the chance to sit down with Christian Olivelli, Senior Marketing Specialist at Mayo Clinic, to chat about his experience launching a new Apple News channel with FlatPlan.

How GearJunkie increased traffic and followers on Apple News with FlatPlan

How to attract an Apple News audience, monitor your performance, and encourage iOS readers to visit your website.

Find out how to get content onto Apple News, which article elements are supported, and how as a publisher you get paid.

Apple News gives publishers access to new audiences, and the ability to drive traffic back to their own platform. But it takes time and skill to deliver a first-class reading experience that will keep users coming back for more. In this guide, we'll reveal best practices for newspapers and digital magazines on this app - from enhancing clickthrough rates to increasing the time readers spend enjoying content.

Apple introduces Apple Sports, a new app designed to enrich sports fans' experience with real-time updates and seamless integration with Apple News. Discover how this app opens new opportunities for sports publishers to connect with audiences on Apple News

Apple News has rolled out new guidelines for publishers about the use of artificial intelligence - as well as changes to code requirements.

A fully integrated Apple News channel will help you make the most of its benefits and drive commercial success. Here's how you can convert Apple News integration to gain these benefits.

Find out the technical requirements required for Apple News delivery

Discover how to distribute your paywalled content on Apple News and effectively drive readers back to your owned-and-operated platforms.

Publishers that distribute their content via ACast are now able to maximise their reach on Apple News with FlatPlan

Find out everything you need to know about choosing the right Apple News provider to ensure your integration fits your technical, editorial and commercial needs.

FlatPlan’s CEO, Kieran Delaney, spoke to Media Voices about Apple News and how the news platform can help publishers drive first-party data capture.

Are you looking to tap into Apple News' vast audience but lack a development team? Discover how to get your content featured on one of the world's most popular news platforms.

Nurture newly reached readers into loyal followers with a wide range of retention mechanisms available on Apple News.

FlatPlan designed six branded templates to reflect each of UEFA’s tournaments to help the football giants reach over 145 million monthly active readers and drive downloads of their footballing apps.

Celtic FC is now publishing to Apple News to reach a diverse and highly engaged audience. FlatPlan ensures this opportunity is maximised with a channel optimised for reach, engagement and first-party data capture.

Find out how much content other leading publishers deliver to Apple News to augment their audience development strategy.

Discover the best alternative to Apple News plugins that will help publishers thrive on the popular news app.

Gain insider knowledge on how to boost your signal in the Apple News algorithm. With these expert tips from the FlatPlan team, you can massively increase the reach of your publication.

WordPress plugins solve a great deal of problems for many publishers, but can they support a complex news aggregator like Apple News? If not, then what alternatives are there for media organisations looking to grow their publications?

RebelMouse publishers can easily distribute their articles to Apple News and start reaching over 145 million monthly active readers. Find out how.

FlatPlan publishers now have access to an automated system that amplifies the reach of their best-performing articles to maximise their success. Once switched on, this helps publications increase their reach without any loss of time or resources.

FlatPlan publishers can now utilise a brand new article format on Apple News – developing news stories. These minute-by-minute updates provide a highly engaging reading experience for some of the biggest events around the world.

Learn more about how your Apple News channel is performing with News Publisher – the Apple News analytics platform. We’ll show you how to make sense of the data and determine what content is performing.

Leverage the reach of Apple News to drive affiliate link clicks within your commerce content.

Learn how to start distributing your content to Apple News from any CMS with an automated process that seamlessly fits into your editorial workflow. With years of experience helping publishers deliver their articles to Apple News, FlatPlan demystifies the process to show you exactly what’s involved.

Footballing giants FIFA look to Apple News to reach new audiences and drive commercial goals. Working with FlatPlan, FIFA used inline CTAs that sit within the body of content to encourage desired actions from engaged readers.

Apple News is more than just a discovery tool. It can help publishers grow their readership by serving first-party data capture strategies.

Once readers are seeing your content, retain them with the use of recirculation links to drive loyalty and boost your signal in the Apple News algorithm.

FlatPlan opens up more opportunities to embed podcasts into Apple News to help publishers deliver an omnichannel content experience.

FlatPlan CEO, Kieran Delaney, talks to Scale: The Modern Media Podcast about the convergence between technology and publishing, and how technology impacts the media industry.

Relaunching an Apple News channel whilst rebuilding a site is no small task. Here's how FlatPlan helped HELLO! with a smooth Apple News relaunch without disrupting daily operations.

The latest update in Apple News gives the Topic Groups a fresh reader experience.

How Skift uses Apple News to deliver an omnichannel content strategy with the help of FlatPlan's bespoke CTAs.

Learn from FlatPlan, a preferred provider of Apple News, about how to maximise performance and drive audience development.

As competition for audience engagement rises, audio articles are on the rise. Find out how to use audio articles in Apple News here.

FlatPlan empowers publishers with in-article CTAs that help deliver a multi-channel content strategy.

Discover everything you need to know about publishing to Apple News, and how you can use it to meet commercial goals.

Publishers likely to get increased engagement and discoverability with iOS 16.5 updates to Apple News.

Sports publishers will get increased reach and discoverability thanks to next iOS update.

Find out how the Promote feature can help drive commercial goals for your publication.

10 ways Apple News surfaces content to readers.

Leverage new features on Apple News to increase your readership.

Discover how to start publishing content to Apple News from your WordPress CMS.

Discover how Apple News can help you reach new audiences and grow your publication.

A new editorial partnership with Apple News.

Find out how programmatic advertising works on Apple News.

A new way to stimulate growth of the subscription news service.

More and more readers are relying on Apple News for their news and content needs.

Keep up to date with how your content is performing on Apple News by using FlatPlan Notify.

How we helped HELLO! get the most out of Apple News.

How we helped The Face distribute their content to Apple News.

How we supported The Face distribute their content to Apple News.

Discover how to leverage Apple News to meet your publications commercial and editorial goals.

Discover new Apple News features and learn how you can leverage them to boost content performance.

How we helped Creative Review distribute their content to Apple News.