Inside Apple News: Drive first-party data capture with Apple News

August 8, 2023

One of the unique elements to Apple News is how stories are surfaced. Readers see articles based on interests, similar publications they follow, search history and even the apps they have on their devices. This can lead to a strong following of hyper-engaged readers – but how can publishers turn anonymous readers into an owned audience through first-party data capture?

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Inline CTAs

Placing call-to-actions within the body of an article is a great way to trigger an offer when a reader is engaging with your content. HELLO! Fashion makes use of FlatPlan’s in-article CTAs, displaying a clear message and a button design that matches the brand. With one tap a reader is directed to a landing page that requires nothing more than an email address to become an engaged subscriber.

Inline CTA driving newsletter signups on HELLO! Fashion's channel.
Inline CTAs can help drive first-party-data capture in Apple News.


Another great time to trigger an offer is once the reader has reached the end of an article. This is where The Cool Down displays a large, beautifully designed graphic to drive readers into data capture. What’s great about the approach from The Cool Down is that the message and the graphic changes based on the type of article. Stories about Tech show a CTA related to technology and stories about the home show a CTA related to money-saving hacks – a great way to attract hyper-targeted readers with an offer that will truly interest them.

Inline links (and footers!)

Of course, first party-data capture doesn’t just have to be through newsletters. If any of your content is gated by a paywall, you can release a handful of your most engaging content for free, and drive new subscriptions via branded footer links or in-article CTAs.

Branded footer on Creative Review's Apple News channel
Branded footers provide real estate to display key call-to-actions.

Creative Review directs readers to premium content with in-article links and then combines that with a branded footer to drive on-site registrations. It’s a great way to start a journey with an audience that is already enjoying your free content.

An Apple News-letter

Here’s another innovative way to drive newsletter signups in Apple News – delivering newsletters directly to the platform.

The Atlantic Daily newsletter delivered directly into Apple News.
Newsletters can be delivered directly into Apple News with FlatPlan's solution. This gives readers a taste of your exclusive content to encourage new signups.

The Atlantic Daily is one of the regular newsletters that The Atlantic runs. Occasionally, they will publish an issue directly into Apple News. This gives readers a taste of what they’re missing out on and is a fantastic way to show why they should sign up.

It doesn’t matter which Email Service Provider you use to deliver your newsletters, FlatPlan can help you convert newsletter content seamlessly and easily, without adding any extra load to your workflow. 

Ad units

Lastly, house ads can be placed in the middle of your Apple News articles to drive action from readers. The Guardian use these to advertise their newsletters, podcasts and weekly magazines. It's another appealing way to engage your readers due to the creative freedom available as GIFs can be used to add more visual interest to the page.

Initiatives like this help add value to Apple News and ensure publishers get the most out of the system. Yes, it’s a great discovery tool to reach new readers, but it’s also an effective conversion tool that enhances your first-party data strategy. And best of all? You barely have to lift a finger to activate these ideas as FlatPlan can handle it all for you.

Want to learn more about how Apple News can empower your publication? Chat with our expert team for more insights.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

More resources

How Publishers can Optimise Content for Apple News

Learn from FlatPlan, a preferred provider of Apple News, about how to maximise performance and drive audience development.
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