The number of podcast listeners grew by 30% between 2019 and 2022. That growth means there are now over 460 million podcast listeners worldwide. It’s a format that has swelled steadily over the years and is now a favoured medium for many content consumers, perhaps due to its hands-free accessibility.

Apple Podcasts are one of the most popular podcast streaming services, and many Apple News publishers are embedding them into relevant articles to deliver an omnichannel content experience. 

But what if you don’t use Apple Podcasts? In those cases, there’s a risk your articles would get rejected entirely as they contain elements that aren't supported by Apple News Format. This can lead to increased costs as your developers would need to remove them from the articles. Now, that’s about to change.

As a FlatPlan publisher, you can now easily embed your Audioboom podcasts into your Apple News channel. This is a great opportunity for publishers who were previously unable to do so. The process is automated, so there's no need to take any extra steps in your editorial workflow once it's set up.

Want to learn more about how Apple News can empower your audience development and revenue goals? Sign up for the FlatPlan newsletter and get started with a three-part series about how Apple News drives growth.

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