Live Reporting articles now available on Apple News with FlatPlan

September 13, 2023

Developing news stories have been used as a digital reporting format for some of the biggest breaking news stories of our times. They are essentially the digital text versions of breaking news stories on TV where rolling updates continually add to an unfolding situation. 

Whether it be election days, World Cup finals, or the coronation of a monarch, these minute-by-minute updates capture the attention of readers who repeatedly hit the refresh button to catch the latest developments of a story. Now, FlatPlan publishers can use this engaging format on their Apple News channel.

Previously, live reporting articles have been difficult to deliver to Apple News. This is due to the heavy use of caching on Apple News which ensures articles load quickly. So even if an article is updated, that reader may not see this until they’ve cleared their cache. But the FlatPlan team’s expertise and knowledge of Apple News means we can work around this to deliver this highly engaging article format.

Like other Apple News article formats created by FlatPlan, Live Reporting articles are adorned with all the necessary branding elements from logos, custom fonts and brand colourways to ensure readers know whose content they are consuming. This is essential on a news aggregator where content sits alongside many other major publishing brands in the Apple News feed.

Live Reporting article

After that, components which are unique to the Live Reporting format make it clear to readers that they are seeing something different to what they view elsewhere on the app. The first component is a signpost that states the article is updated live. This engages readers and encourages them to stick with the story for longer to catch the latest developments. But if they’d prefer to follow the action on the publisher’s website, a call-to-action enables this clickthrough to drive website referrals.

The second Live Reporting feature is the bullet point summary. This is commonly used for developing stories so that readers can get the gist of the story without having to scroll to the start of the updates and read the entire report. By getting readers up-to-speed, they’re more likely to be engaged with the latest developments in the story.

Live Reporting article signposts
Live Reporting articles can be signposted and equipped with links that drive traffic back to the publisher's website.

Lastly, there’s a date and time stamp for every update so that readers can accurately follow the chronology of the updates to discern the exact sequence of events.

But as with any publisher’s channel we help create, they can be made bespoke to your needs. So no matter what elements you use in your developing news stories on your website, we can recreate it for your Apple News channel.

If you use social media embeds in your updates, FlatPlan can ensure these display correctly in your article without forcing readers to click away into X, TikTok or Instagram. The content can be viewed directly in Apple News which boosts your engagement metrics such as Average Active Time. Such metrics contribute to the strength of the signal in the Apple News algorithm.

Social media embeds in Live Reporting updates
Social media embeds in Live Reporting updates help keep readers on your articles for longer.

To retain new readers who reach your Live Reporting article, it’s essential channels are equipped with all the usual conversion mechanisms that FlatPlan enables publishers with. This includes the inline Follow CTA (an in-article Follow button) to ensure that new readers turn into loyal followers. And that those nurtured followers then see promotions for other content streams such as podcasts and newsletters where first-party data can be gathered and leveraged for growth.

In-article CTAs in Apple News
FlatPlan can create in-article CTAs to help drive reader engagement and boost your channel's performance.

Live Reporting articles are particularly valuable for news publishers who report on emerging events around the world. If this sounds like you, get in touch with the expert team at FlatPlan to see how we can help you grow your readership using Apple News.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

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