Boost your reach with the Promote feature in Apple News

April 3, 2023

As you publish more and more articles to Apple News, it can become difficult for readers to find your most successful content – the content that drives commercial goals for your media business. But it doesn’t have to be.

Have you heard about the Promote feature in Apple News?

All publishers have the ability to promote up to six articles per section using the blue ⭑ icon next to each article. This will bump the article to the top of that section’s feed thus giving it more visibility and attention.

This can be especially useful if you need to boost the reach of articles during commercial events such as Black Friday or Amazon Prime Day. Another way this feature can be used is to promote old articles about a topic or personality who has recently been highlighted in a newly published feature article.

Articles are only pinned to the top for 48 hours so they don’t get stuck there. And once the reader has seen the article, new content will move above the promoted article. Additionally, promoting articles will increase its chances of appearing in recirculation feeds, which are major drivers of traffic across the app.

Here’s how you can promote articles in 4 steps:

  1. Sign into icloud.com
  2. Click ‘News Publisher’
  3. Navigate to any of your article sections on the left-hand side of the page
  4. In there, you should see the ⭑ icon next to each of your published articles – click it to boost that article to the top of the feed

You'll know it's been clicked as the blue ⭑ icon will turn gold. You can do this for up to six articles per section. 

We recommend you focus on content that is particularly successful at meeting your goals. Maybe it’s an article that does well at converting readers into subscribers, or an article that’s good at driving traffic to your website. 

But it’s also worth experimenting. After you promote an article, check the analytics to see how it affected its performance and whether it helped serve wider, macro goals.

Furthermore, by promoting a range of articles, it also gives you an opportunity to drive traffic to that section of your Apple News feed like you would with a landing page. For example, if you promote a range of articles that have historically garnered more follows, then you can link to that feed from other channels, such as social media or email, as a strategy to boost Apple News followers.

For more growth-centric resources on Apple News, follow FlatPlan on LinkedIn.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

More resources

The complete guide to publishing on Apple News

Discover everything you need to know about publishing to Apple News, and how you can use it to meet commercial goals.
Read more