December 11, 2023
Newsrooms are constantly looking for ways to attract new readers - and the answer is in the palm of your hand.
Apple News offers a powerful shop window for showcasing your journalism to the world, and FlatPlan's no-code solution makes it easy to get your content on its platform.
Over 145 million people regularly read Apple News stories each month, with quality articles promoted prominently on iPhone home screens.
You can publish stories on Apple News (where readers access content for free) and encourage sign-ups by embedding calls to action.
Paywalled content can also be distributed through Apple News+ (where users pay a monthly subscription to access top-tier media outlets). Participating publications receive a share of the revenue in exchange.
Here's how it all works.
Many consumers like to sample a few articles for free before deciding to commit to a subscription.
With a large and engaged audience hungry for high-quality content, Apple News is the perfect place to reach them.
Sharing a few of your paywalled articles for free gives prospective readers a little taste of what you have to offer - attracting people in your target markets, and helping you gain attention in new territories.
By including compelling calls to action, you can also drive them back to your website.
FlatPlan has an array of tools to help your outlet hit performance targets and build momentum.
Want to encourage readers to follow your Apple News page? You can effortlessly embed a prominent button so they'll be able to find your content more easily in the future.
Hoping to promote your publication's podcast, boost downloads of your iOS app or increase newsletter signups? Branded footers are an indispensable tool for bringing new users to owned-and-operated platforms for the first time.
Creative Review does exactly this - as you can see below:
You can alternatively choose to only deliver premium content to Apple News+ if you wish.
Apple News+ allows readers to gain access to news stories and features from dozens of publications for one flat fee - and by joining the roster, you'll get a share of this revenue.
With FlatPlan, you can still add call-to-actions in your Apple News+ articles that match your branding - driving commercial goals such as on-site registrations.
If you’re a periodical publication, you can deliver this content to Apple News+ too.
FlatPlan can convert and deliver this content to Apple News+ in an enticing magazine format, ensuring every article is as aesthetically pleasing as possible.
Here at FlatPlan, we help leading publishers deliver paywalled content to Apple News and Apple News+.
Our no-code software replaces weeks of development, design, quality assurance and project management work.
Better still, our experts can help your editorial, audience and sales teams understand the opportunities available through Apple News.
Done right, this platform can be an indispensable way of boosting recirculation to other stories, gathering data about reader habits, and giving your journalism the attention it deserves.
Book a demo with the team to learn more.
No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.
