Our aim at FlatPlan is to help publishers drive sustained growth on Apple News. We regularly communicate our learnings with publishers and our channels include tools to aid growth. Key to these are footers and Follow mechanics.


Footers sit below all stories, offering a permanent space for branding, or means for publisher to meet specific goals.

Here’s an example of a footer campaign by Bauer Media publication Mother & Baby, tailored to increase social follows and drive subscribers to an email newsletter:

Follow mechanics

Follow mechanics appear on all article pages and urge readers to follow a publication in Apple News. A reader choosing to follow a publication sends a strong signal of affinity to Apple News.

Here's an example, from ITV News.