Automatically boost the reach of your Apple News articles with FlatPlan

September 14, 2023

Apple News gives publishers the ability to broaden their reach with the Promote feature, which can promote up to six articles per Section in a 48-hour period. This helps boost article views by pushing promoted stories to the top of a Section within the publisher’s channel (Sections are like categories in Apple News). It also increases discoverability for those articles in recirculation areas around the app. 

We always recommend publishers make use of the Promote feature to maximise reach but the process is quite manual. It requires publishers to log into News Publisher and manually select articles they wish to Promote. Articles promoted in this way stay at the top of Sections for 48 hours to keep them fresh. This can make the process time-consuming for publishers to cycle through promote articles every two days.

Promote feature in Apple News
The Promote feature in Apple News allows publishers to boost the reach of articles by pushing them to the top of a Section and increasing discoverability in recirculation areas around the app.

At FlatPlan, publishers are always front of mind. So we’ve developed an automated system that enables publishers to utilise the Promote feature, without needing to allocate any time to do it. 

Our automated Promote feature will detect the best-performing articles each day from each of your publication Sections and automatically promote the top six articles per Section. This will help your stories reach a wider audience, drive up Average Active Time and amplify your publication’s presence on the Apple News app.

This boost in performance will strengthen your signal in the Apple News algorithm which can lead to a snowball effect where more and more readers will begin to discover your publication.

Get in touch with your support representative if you’d like this enabled on your channel. 

If you’re not currently using FlatPlan for your Apple News integration and would like access to bespoke features such as this (and many others), get in touch with the team to see how we can help grow your media business.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

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