June 16, 2023
With over 145 million monthly active readers worldwide on Apple News, many publishers are using the platform to reach new readers. In the UK, Apple News has surpassed all other news apps and has become the most popular option for readers.
But reaching new readers is only one step in the process. Once readers are seeing your content, retaining them is critical to driving long-term growth while also boosting your signal in the Apple News algorithm.
While we’re proud of helping hundreds of publishers easily implement their Apple News channel, we understand the real value comes from developing tools designed to boost publishers’ performance on the channel.
When we added in-article ‘Follow Now’ buttons to Skift’s articles, they saw 121% more follows on Apple News immediately that month.
FlatPlan publishers can also make use of other conversion tools that can be placed strategically within your articles. They can be linked anywhere, including your website, newsletters, subscription offers, and even podcasts.
We’ve also developed recirculation widgets to help keep readers on your content for longer. If you already have recirculation widgets on your website, we can automatically set up your Apple News channel with the same links.
The recirculation widgets can be strategically placed anywhere within your content. This ensures they have high viewability. They drive readers to other popular stories from your Apple News channel thus increasing the amount of active time readers spend on your content. This will also boost your signal in the Apple News algorithm thus increasing your visibility in other areas of the news app.
All of this is done automatically in the background, so once it’s set up, there’s nothing you need to do but watch your new readers stick around for longer.
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No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.