Maximise reader loyalty on Apple News with branded recirculation widgets

June 16, 2023

With over 145 million monthly active readers worldwide on Apple News, many publishers are using the platform to reach new readers. In the UK, Apple News has surpassed all other news apps and has become the most popular option for readers. 

But reaching new readers is only one step in the process. Once readers are seeing your content, retaining them is critical to driving long-term growth while also boosting your signal in the Apple News algorithm. 

FlatPlan’s bespoke Apple News tools

While we’re proud of helping hundreds of publishers easily implement their Apple News channel, we understand the real value comes from developing tools designed to boost publishers’ performance on the channel. 

When we added in-article ‘Follow Now’ buttons to Skift’s articles, they saw 121% more follows on Apple News immediately that month. 

FlatPlan publishers can also make use of other conversion tools that can be placed strategically within your articles. They can be linked anywhere, including your website, newsletters, subscription offers, and even podcasts.

Recirculation widgets to drive retention

We’ve also developed recirculation widgets to help keep readers on your content for longer. If you already have recirculation widgets on your website, we can automatically set up your Apple News channel with the same links.

Recirculation links in Apple News
Recirculation links help keep readers on your content.

The recirculation widgets can be strategically placed anywhere within your content. This ensures they have high viewability. They drive readers to other popular stories from your Apple News channel thus increasing the amount of active time readers spend on your content. This will also boost your signal in the Apple News algorithm thus increasing your visibility in other areas of the news app.

All of this is done automatically in the background, so once it’s set up, there’s nothing you need to do but watch your new readers stick around for longer. 

Want to learn more about how Apple News can help grow your audience? Subscribe to our newsletter that details how to gain access to Apple News, reach new readers and convert them.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

More resources

How Publishers can Optimise Content for Apple News

Learn from FlatPlan, a preferred provider of Apple News, about how to maximise performance and drive audience development.
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