In the thick of the COVID-19 pandemic, more Apple users than ever before are relying on their devices for entertainment and for news. As such, Apple’s news aggregation app recently hit an all-time high of 125 million active users.
Apple CEO Tim Cook revealed, whilst poring over Apple’s Q2 performance on an earnings call, that Apple News had hit the milestone. The previous Q1 reported 100 million active users in January 2020.
Apple’s Services revenue was $13.35 billion (£10.65 billion) in Q2, boosting the segment by around $1.9 billion (£1.5 billion) since last year. Several services set all-time records during the quarter.
No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.
- Are you an existing Apple News publisher?
Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
- Looking to integrate Apple News with your media business?
Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
- Still learning about Apple News?
We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
- Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.