Apple News gives sports publishers more coverage in next iOS update

April 3, 2023

With iOS 17 due in June 2023, Apple is releasing one last mini update with iOS 16.5. It’s only available as a beta for now but we expect it’ll be rolled out to everyone in April or May 2023.

The update includes the ability to use Siri to perform screen recordings. But the key information for Apple News publishers is that iOS 16.5 will add a dedicated Sports tab at the bottom of the Apple News app. This means sports publications will get a boost in reach and discoverability.

Apple has been giving sports publications a few new features recently with the introduction of the My Sports section in Apple News that was released late last year with iOS 16. With some sports publishers getting as much as 50% more unique views since that update on iOS 16, we expect performance to continue trending upwards with this latest iteration.

But reaching new readers and building brand awareness is only one aspect of the content strategy. Publishers who work with FlatPlan are then able to leverage this increased traffic by encouraging readers to convert with the use of bespoke conversion tools

These graphical CTAs sit within the content and can direct readers to subscribe, sign up to a newsletter or even encourage them to listen to their podcast. 

FlatPlan conversion tools can direct readers to any of the following:

  • Visit websites
  • Sign up to newsletters
  • Visit subscription landing pages
  • View publisher channels, articles or issues
  • Download apps
  • Listen to podcasts
  • Follow a publisher on Apple News
  • Read related articles
  • Much more besides, just have a chat with us to find out more

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
  4. Know someone who might find this article useful? Share it via email, LinkedIn, Twitter or any other social network you use.

More resources

The complete guide to publishing on Apple News

Discover everything you need to know about publishing to Apple News, and how you can use it to meet commercial goals.
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