January 9, 2020
Our mission with FlatPlan is to aid publishers to build a large, valuable audience on Apple News. We strive to illustrate the importance of Apple News analytics for our clients when helping them drive growth on the platform. As part of these efforts, we’re pleased to announce FlatPlan Notify – instant Apple News analytics notifications for editorial teams.
Our notifications allow your teams to be informed instantly by email whenever your articles are featured or boosted by Apple News editors, selected for inclusion in Spotlight or Top Stories sections, or make it into Trending Stories. Your team will also receive alerts when an article ‘spikes’ through an influx of traffic. These emails are ideal for alerting your teams to content that resonates with Apple News editors and readers, with each email including actionable next steps for editorial, helping them attain further growth from this content and plan future coverage that will play well in Apple News. Barney, our Data Analyst, explains the rationale behind this new feature:
“The aim of these email notifications was to provide feedback to publishers as quickly as possible to give them an idea of what content is performing well on the platform at any given moment. Being featured by Apple News editors can earn significant returns for publishers, so it’s important that these events are not missed. FlatPlan Notify aims to circumvent this.”
A FlatPlan Notify Apple News Analytics notification
Here’s what HELLO! had to say:
"The notifications we receive from FlatPlan Notify provide invaluable insights into what content resonates strongest with Apple News’ editors, algorithms and our readers. They’re a quick, simple way to discover what works on Apple News."
Ainhoa Barcelona, Acting Website Editor, HELLO! Magazine
FlatPlan Notify is available within the new notifications package - get in touch with us if you would like to activate this new service on your account.
No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.