Scale: The Modern Media Podcast is a growing podcast hosted by Stewart Ritchie, the founder and lead developer at Powered by Coffee. The team at Powered by Coffee focus on issues where technology and media converge. Naturally, the podcast shines a light on issues too with discussions around ad tech, privacy, content management, SEO, content syndication and many other related topics.

The media industry has changed a lot in recent years. The rocky transition from print to digital felt precarious at times but that transformation has been completed successfully by many publishers now. And yet, there’s still so much new technology to be informed about and utilised effectively for growth. AI is just one example of this. That’s why Scale is such an insightful podcast for publishers. 

In episode 14, FlatPlan’s CEO, Kieran Delaney, spoke with Stewart about how technology impacts publishing. In particular, Kieran and Stewart discussed how Apple News is helping publishers reach new audiences and the role of content syndication apps for publishers generally. When traffic referrals from social media looks to be slowing, or in some cases declining, content syndication could alleviate this concerning trend.

I won’t blabber on and give away more spoilers. Have a listen to the podcast and find out how content syndication apps like Apple News can help media businesses grow.