April 17, 2022
Apple has announced a new affiliate program for Apple News+, designed to stimulate growth of the subscription news service. News+ joins Apple Music, Apple TV and Apple Books as targets for the Apple Affiliate program, following the company’s 2018 removal of App Store purchases and in-app purchases.
Apple has announced that partners may earn commissions on Apple News+ memberships from iOS and macOS signups within a 30-day window in which cookies apply.
“We are excited to announce the launch of our latest affiliate program — Apple News+. This is a great new way to earn added commission by linking to a new Apple Service. Apple News+ pays a one-time bounty of 400% on paid membership based on the local market rate. For example, after the 30-day trial partners will be paid $39.99 per membership in the US and £39.99 per membership in the UK.”
The new Apple News Toolbox also features new resources for Apple News+. Apple said:
“The Apple News Toolbox also has separate creative assets for each of the four markets in several standard IAB sizes. Please make sure you download the appropriate banners to use in the respective market(s) you are planning to promote, as each market (US, UK, CA, and AU) has different publications and creative.”
The announcement comes as Apple continues to try and boost its Apple News+ subscriber numbers by enticing new publications to the platform. Most recently, Apple reported 125 million active users across News and News+.
Publishers thinking about applying should note that Apple is "only accepting a limited number of partners who can drive significant volume and quality”.