Knowledge Base

What is FlatPlan?

FlatPlan is a no-code solution for delivering articles to Apple News. Our two-step installation enables publishers to get up and running on Apple News within a couple of weeks.

Our software replaces weeks of development, design, QA and project management work, and our expert team help editorial, audience and sales teams understand the opportunities available to publishers on Apple News.

We’ll also optimise your integration to boost your signal strength in the Apple News algorithm, which will maximise your reach around the app. And we equip publishers with a range of tools to help drive growth inside and outside Apple News.

Ultimately, our no-code software enables publishers in four key areas:

Reach – we connect you to Apple News and help maximise reach for your publication.
– we build reader retention mechanisms into your Apple News channel to help you turn newly reached readers into loyal followers.
Own – we help you achieve commercial success by driving readers back to owned environments where first-party data strategies kick into action.
– we help monetise that traffic on Apple News.

Getting started with FlatPlan is easy. We support all content management systems and handle integration to Apple News from end-to-end.

To get started, get in contact with us now.

Next steps...

No matter what stage you're at in your discovery of Apple News, we'll help you get the information you need to make the right decision for your media business.

  1. Are you an existing Apple News publisher?
    Our expert team can audit your existing Apple News channel to ensure your integration is stable, determine how optimised your channel is, and provide recommendations that will help you make the most of your setup. Book a free audit now.
  2. Looking to integrate Apple News with your media business?
    Leading publishers use FlatPlan to grow their media business by leveraging the power of Apple News. With help from reader engagement tools, we help publishers reach new readers, nurture them into loyal followers and then funnel them to first-party data strategies on owned properties. Book a free consultation now.
  3. Still learning about Apple News?
    We're always providing insider knowledge and expert advice to our network of publishers. If you want to access that same material, head over to our Article pages, download our free Guide to Apple News eBook or subscribe to our monthly newsletter.
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